ROIDRAGE

The branding work for this artful initiative was conceived around developing an unknown local New York-based Polaroid photographer and artist to more visibly showcase his polaroid art of the downtown New York City fashion, lifestyle, club and gay scene using his paparazzi-voyeur style work that eventually evolved into art and has been prominently featured in top American and global fashion and lifestyle magazines. The brand Roidrage was initially trademarked and developed with a digital website showcasing the provocative work that largely began with the downtown underground club-culture scene, but quickly expanded to include mainstream celebrity, entertainment and pop-culture events taken at both rope lines and events in the New York and Los Angeles emerging and established fashion and art scenes. This polaroid artist has his work featured in galleries worldwide of prominent personalities.

IDENTITY

DIGITAL

COLLATERAL

GALLERY