SCOTT WOODWARD

The consultancy is led by its founder and Chief Creative Officer, a classically trained marketing veteran with a unique blend of strategic and creative expertise that consistently results in aspirational design-driven work. Woodward has served as a senior in-house global marketing and creative executive for iconic brands that have included Ray-Ban, Calvin Klein, and the Movado Group portfolio of owned and licensed luxury watches, where he managed multidisciplinary teams and agencies that consistently created notable advertising, public relations and retail campaigns. He has also served in a senior brand role at the Omnicom-acquired Arnell Group where he worked on both strategic and creative initiatives for Martha Stewart Omnimedia, M&M’s Mars Candy, Lego and The Coca-Cola Company’s Coke and Sprite brands. He now shares his diverse 360-degree experience in global branding with an eclectic client roster consisting of both emerging and established brands within his New York-based brand marketing consultancy. Woodward is an Adjunct Professor within the Strategic Design & Management Department at Parsons School of Design, The New School.