Black Halo

This Los Angeles, California-made women’s apparel brand was reimagined with edgy sophistication and style in its rebranding with a new logo and brand mark, color palette, website, collateral materials and first national advertising campaign. This elevated work led to subsequent seasonal work on collection campaigns and the introduction of EVE, the evening gown line launched under the master-brand label by the designer for Neiman Marcus and other top-tier retailers across the country. The Jackie-style silhouette has become an iconic piece within each season’s collection and has been featured prominently in the campaigns and imagery work for the brand that allows women to segue from daytime to evening with ease. Our branding efforts also encompassed 360-degree activations with celebrity alliances and coordinating with the public relations firm on both trade and consumer advertising press.

IDENTITY

DIGITAL

COLLATERAL

FALL ADVERTISING

VIDEO

SPRING ADVERTISING

EVENING ADVERTISING