DOUBLESPORT
<Whenever changes are made to basketball, soccer or football uniforms, it is for the purpose of television and so The Double was conceived by a consortium of wrestlers and mixed martial artists as an insider’s reference to the double leg takedown, a basic maneuver used to bring an opponent to the mat, and also because it is not a singlet and offers more body coverage. It also includes antimicrobial technology to combat common skin infections associated with wrestling. We created the brand identity, logo, advertising and the first-ever category television spot for ESPN that positioned the Double on well-known wrestlers like national high-school champion Kyle Maynard, Olympic gold medalist Karem Gaber and world-renowned mixed martial artist Renzo Gracie, who has said he’s not in the business of martial arts, but rather building confidence to defend yourself to face life. Neverstop. Doublesport.
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ADVERTISING
IMAGERY
