LANDS’ END

This classic American clothing and home decor retailer founded in 1963 and based in Dodgeville, Wisconsin specializing in casual clothing for men, women and children and a line of home furnishings, engaged us in an effort to modernize their image to more effectively compete with J. Crew and other classic American retail and catalog brands. We undertook a 360 degree brand ideation across categories that included the evolution and development of sub-brand logo and line initiatives, as well as creating product-based digital vignettes for Fall with a practical-theme around coats, khakis, sweaters, cigarette pants and home decor items. We also conceived a distinct product category around the classic lighthouse logo, naming it the Lighthouse Collection for basics that included shirts, jeans and khakis. Other inventive work included a Quality : Time campaign concept and eco / youth sub-branding.

PRODUCT VIDEOS

GREEN LOGO

YOUTH LOGO

HERITAGE LOGO

LIGHTHOUSE LOGO