LUISA DIAZ FOUDATION

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After a decade raising awareness within the Kindness and Anti-bullying arenas for Lady Gaga’s Born This Way Foundation and with One Direction, this PSA was created for The Luisa Diaz Foundation, which uplifts communities by elevating kindness, empowering individuals, and supporting grassroots organizations all guided by the belief that Kindness is Cool to inspire change, create hope, and transform lives. The elegant PSA features iconic New York personalities across disciplines that include Nick Adams, Brandon Cole Bailey, Candace Bushnell, Luisa Diaz, Julia Haart, Dina Lohan, Ali Lohan, and Patrick McMullan espousing kindness as a strength, not weakness. The PSA opened the 2025 Mia Amor Graciousness Gala at Cipriani where the spot’s director, Scott Woodward, was honored for his career work within this social impact space, promoting a kinder world.

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PSA

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PRESS

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