LULU POWERS

Our brand identity work focused on color and cheer for this Los Angeles-based best-selling author and culinary expert known for impeccable styling and revered among Hollywood elite and New York luminaries for her hassle-free entertaining mantra, from food to flowers. An arbiter of taste and style, Lulu Powers revolutionized the way America entertains with her fuss-free philosophy and ability to transform mundane objects into art and everyday settings into memorable occasions. With an insistence on infusing color, personality and imagination into every element, she creates a playground for the senses. A series of colorful blocks were created with a multi-pantone theme to not limit the brand identity to one singular color hue that would ultimately illustrate and bring to life her work, website and books., essentially making her the Kate Spade of the culinary and entertaining sphere with playful color being the key.

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