PACIFICA

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Pacifica is a U.S. pacific northwest candle and beauty brand that is both environmentally friendly and cruelty-free. Nature is their muse and everything they do is centered around doing right by the planet, from ingredients to packaging. Their brand hallmark is illustrative packaging design that keys off of the fruits and fragrances that inspire the fragrances around their candle scents and beauty products. The Pacifica brand is sold in Whole Foods and other upscale retailers and their Stella Mare brand is sold nationally as well. We were asked to name and develop their third tier brand, Marina, developed for Target. Marina was designed to draw from all of the elements and essence of Pacifica, with seven unique fragrances to launch, exclusively developed for the Target consumer at attractive price points with the quality sign-off by Pacifica to ensure the consumer of its brand value.

IDENTITY

PACKAGING / ILLUSTRATION

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