RACHEL LEIGH

<

This vintage-inspired jewelry line was founded and created by business entrepreneur Rachel Leigh Blumenthal, who was inspired by all of the eclectic pieces from her grandmother’s jewelry box while growing up. We built upon the original brand identity from launch and created a logo, brandmark, packaging, merchandising and digital website to reflect the heritage and vintage-inspired pieces that could all live in a clean romantic environment for this colorful and varied array of chunky costume jewelry. It gave license to women who desire unique statement pieces to accent their simple urban wardrobes and outer garments for all seasons. While wanting to remain modern and relevant, the brand also chose to be an ode to every little girl who went into their mother’s or grandmother’s closets seeking that one special ornate piece to complete a look or be a bold expression of style to accentuate their attire.

IDENTITY

DIGITAL

<