SCOTTE WOODWARD T’S
<As an avid tee-shirt collector and wearer, I developed this distinct message-themed tee shirt brand with the finest and softest fabrics imported from Turkey with colorful and relevant pop-culture expressions for men and women. The line was carried by Fred Segal, Ron Herman, Kitson, Bloomingdales, Saks Fifth Avenue and many other luxury and boutique retailers across the U.S. It was a one of the earliest tee-shirt brands launched that captured the essence of wearing an expression that was of-the-moment, becoming popular with celebrities and influencers alike, before the age of social media. It was worn regularly by Ryan Seacrest and Paula Abdul on American Idol in the height of its popularity and also sported by other notable celebrities as well, including icons Sharon Stone and Farrah Fawcett. The line was prominently featured in fashion editorial, within an issue of A&F Quarterly and covered in WWD.
IDENTITY
DESIGNS
IMAGERY
