Target

Our introduction to Target came through longtime client Bausch + Lomb, who involved us with the iconic fashion-forward retailer to create distinct branded experiences for their vision care aisles which prominently feature eyecare products that include Renu, Sensitive Eyes, Biotrue and Preservision among others. We were given the brief to develop emotional human eye and product-driven imagery with copy to draw attention to consumers shopping within retail aisles and around end-cap display units to elicit an emotional connection to the eye care products and sheer beauty and importance of the human eye in the purchasing experience, while immersed within the category-leader’s lens care products in this important decision-making process with the world’s most innovative eye care provider. Bold lines and beautiful eyes drew attention to an otherwise sea of similarly packaged eye-care products.

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