THE PLAZA RETAIL COLLECTION

<

Since its debut on October 1, 1907, The Plaza Hotel has remained a New York icon hosting world leaders, dignitaries, captains of industry, Broadway legends, and Hollywood royalty. As an established staple for lavish society affairs and blockbuster films, The Plaza has welcomed guests from around the world to enjoy its magic at the castle on Central Park South for more than 100 years. Ideally situated on Fifth Avenue, The Plaza’s prestigious address continues to define elegance with unmatched service and an ever-evolving modern sensibility. In 2008, the hotel opened it’s famed Retail Collection as a luxury destination shopping experience for New Yorkers and travelers from around the world. Shops included the luxury hair-care brand Warren-Tricomi to Radu Physical Culture to Assouline to Guerlain. We were asked to create ads for the New York Times inviting the consumer to experiece the opening.

NEW YORK TIMES PRINT ADVERTISING

<