THE SLIDE EFFECT

This innovative exercise device was developed by a former U.S. Olympic pairs figure skating champion in partnership with his engineer grandfather who devised the ground-breaking technology and received a U.S. patent for it. The socket mechanism made it unlike any other exercise unit ever marketed up until its creation. We developed the 360 degree branding for the launch which included the logo, brandmark, color palette, web experience and the infomercial featuring its founder that ran on media around the world to promote the brand. The unique element of this product was its compactness, giving the user the ability to fold it up and pack it into an overnight bag while traveling for work or vacationing all over the world within the privacy of one’s hotel room. It is unisex and considered an incredible physical exercise experience for the abdomen and back, in particular, for travelers valuing fitness.

IDENTITY

VIDEO

IMAGERY

ADVERTISING

DIGITAL