WARREN-TRICOMI

Our work for this emerging hair care brand was focused around the launch of its first product line developed initially and exclusively for Bath & Body Works to augment and amplify its fast growing U.S. salon businesses based in New York, Los Angeles and Miami. This multi-purpose women’s haircare line was developed under the master-brand Warren-Tricomi, named for owners Joel Warren, the colorist, and Edward Tricomi, the stylist, strategically segmented into four distinct sub-brand categories that focused on use-driven formulations to Strengthen, Repair, Protect and Style with arresting photography and colors to accentuate the use-driven messaging result around the lines. We developed classic imagery that was used in all aspects of the global branding uniquely on the product, in advertising, salon collateral and for its digital website, as well as created the core brand identity and architecture.

IDENTITY

ADVERTISING

ADVERTISING VIDEO

PRODUCT VIDEO

DIGITAL

IMAGERY

PRODUCT